We’ve monitored and analyzed Twitter activity for the 11 official worldwide sponsors of the 2012 London Olympics for the duration of the games and have been posting summaries of their performance along the way. Now that the games are over, how did the sponsors stack up?
After leading the race for mentions on Twitter since we started tracking on July 27th, McDonald’s has run away with the gold with almost 35,000 tweets mentioning them. In the race for silver, Coca-Cola continued their lead over Team Visa from last week, accumulating over 20,000 mentions. Team Visa, with almost 19,000 mentions on Twitter since the games began, picked up the bronze.
Congratulations to the sponsors! Check out the results below. Click the image for the full-sized version.
Overall, the 11 official worldwide Olympic sponsors had more than 100,000 mentions on Twitter during the games. The most retweeted tweet mentioning an official sponsor was from gold medal winner McDonald’s at over 1,000 retweets:
— McDonald’s (@McDonalds) August 3, 2012
The next most retweeted tweet mentioning a sponsor clocked in at 686 retweets and was from bronze medal winner Team Visa:
— Visa (@TeamVisa) August 1, 2012
We hope you have enjoyed our analysis of tweets from the 2012 Olympic games! If you are interested in doing your own analysis of Olympics tweets, we’d be happy to help. Just let us know!