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5 essential & easy social media metrics you should be measuring right now

This post by Union Metrics Co-Founder Jenn Deering Davis originally appeared on the KISSmetrics Blog on April 2, 2012. So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank yourMore

Twitter and the election: Revisiting predictions

When the 2012 United States Republican presidential primaries and caucuses began back in January, we took a look at whether Twitter activity could be used as a predictor of the elections. We started tracking all tweets that mentioned any of a candidate’s Twitter accounts (personal and campaign) and based on the Twitter activity coming outMore

Tracking tweets about the 47th Annual Academy of Country Music Awards

This weekend, we tracked tweets about the 47th Annual Academy of Country Music Awards. During the three-hour broadcast on Sunday, April 1, 2012, we tracked 214,407 tweets from more than 96K contributors that reached more than 43.5 million unique Twitter accounts. Tweet volume peaked at 3,686 tweets per minute during the show. The most retweeted tweet ofMore