Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy!
Flipping the Funnel: The Four Levels of Influence
Tom Webster suggests that marketers have it backwards by focusing on influencers. Instead, perhaps we should pay more attention to the influenced and on creating brand advocates.
Number of Fans and Followers is NOT a Business Metric – What You Do With Them Is
Jeremiah Owyang reminds us that vanity metrics don’t matter — business that comes from fans and followers are what is important.
Top 10 Takeaways from #ACCELERATE
Last week, a great group of #measure pros met at Web Analytics Demystified’s #ACCELERATE conference in San Francisco. In this post, Michele Hinojosa lays out her top 10 takeaways from the event.
Analysts, and executives, and monkeys. Oh My!
Lee Isensee summarizes some of his thoughts from the #ACCELERATE conference as well as the recent eMetrics conference and warns that analysts must not become isolated as “web analysts” and move beyond just analyzing data and building reports.