This Week in Social Analytics #24

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!

Half of all social media campaigns go unnoticed, says new report
Jon Russell of The Next Web discusses data from a new Digital Life 2012 report by TNS that suggests that as many as half of all companies running social media marketing campaigns are seeing their messages ignored.

Social Media and the Sampling Problem
Gary Angel of Semphonic is skeptical of the validity of brand-tracking and sentiment analysis with social media due to poorly controlled sampling. He also discusses Elea Feit‘s work on brand word-of-mouth and sentiment at the Wharton Customer Analytics Initiative and warns analysts to beware of trusting sentiment analysis from social media.

Social Media Analytics: Three lessons for success
Ted Sapountzis of SAP summarizes his presentation at Business Insider’s recent Social Media Analytics conference, including measurement tips he has picked up from his work at SAP and through conversations with peers.

The One Social Media Metric You Need
Heidi Cohen asked several social media marketers and analysts to describe the most important element of their measurement strategy and summarized the results in this post. Some great ideas from Perry Drake, Rebecca Lieb, Brian Massey, Jim Sterne, and others.

How to create social media metrics that matter
On Mark Schaefer’s {grow} blog, Steve Goldner provides some tips for social marketers to help them develop their plan and provide meaningful metrics to their businesses.