This Week in Social Analytics #21

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from this week in the world of measurement, analytics and social media. Enjoy!

How Top Brands Measure Social Media Success
Todd Defren at SHIFT Communications interviewed a few top brands asking for the one metric that they used internally to talk about Social Media ROI. Perception of the brand, customer satisfaction and customer loyalty topped the list. Refreshingly, nothing about the number of clicks or followers in this list.

6 Ways to Measure Your Social Media Results
Phil Mershon of the Social Media Examiner reviews Susan Etlinger’s recent research on social media measurement practices and tools. We’ve posted that here before, but this is a great reminder and practical advice on how to tie your measurement program to key business objectives.

eMetrics 2011 — Twitter Analytics Additional Resources
From Tim Wilson, a nice collection of links on Twitter analytics from his presentation at eMetrics 2011 in New York City.