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This Week in Social Analytics #22

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. eMetrics 2011 NYC Take-aways Coming off last week’s eMetrics conference in New YorkMore

This Week in Social Analytics #21

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from this week in the world of measurement, analytics and social media. Enjoy! How Top Brands Measure Social Media Success Todd Defren at SHIFT Communications interviewed a few top brands asking for the one metric that they usedMore

This Week in Social Analytics #20

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value Avinash Kaushik proposes a framework for measuring social media using four distinct metrics, independent ofMore

Will FOX cancel Terra Nova?

By now you’ve probably seen one of our posts about this season’s new fall TV shows. For a few weeks, we’ve been using TweetReach to track tweets about all 25 new shows (we’re down to 22 now), and using the tweets to try to predict which ones will be canceled. And we thought it would beMore

This Week in Social Analytics #19

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! I Miss The Social Media Echo Chamber Adam Price of SpeakSocial warns not to get caught up in the social media echo chamber, where youMore

Unlimited full reports in TweetReach Pro

Good news! We now offer unlimited full snapshot reports in the Plus, Premium, and Max TweetReach Pro plans. Snapshot reports are perfect for a quick glimpse into recent Twitter activity about a topic, campaign or event. Full snapshot reports analyze all currently available tweets about your search query, which will be up to 1,500 tweetsMore

TakeFive with TweetReach – Evan LaPointe

Welcome to TakeFive with TweetReach, our ongoing interview series where we talk with notable members of the social media analytics community, pulling together insight, commentary and conversation around all things measurement, analytics, and improvement. This week we’re happy to welcome Evan LaPointe, Director of Client Performance at Search Discovery, creator of the popular web analyticsMore

Analysis of tweets during Apple’s “Let’s Talk iPhone” announcement

Today, Apple held a 90-minute event announcing their new iPhone and operating system upgrades. We tracked 319K tweets about the iPhone event, generating a reach of 40.3 million and 522 million impressions, from more than 175K different Twitter accounts. Here’s a quick graph of tweet traffic during the iPhone event (graph times are in CDT). The first big spikeMore