This Week in Social Analytics #18

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!

Twitter Study Tracks When We Are :)
As reported in The New York Times, a new study by by sociologists at Cornell University and appearing in the journal Science analyzed messages posted by more than two million people in 84 countries suggests that our moods are driven in part by a shared underlying biological rhythm that transcends culture and environment. According to the study, people are more positive in the morning and evening and are most positive on the weekends, at least based on their tweets. What are the implications of this research on your Twitter campaigns?

The Real ROI of Social Media
On, Dan Schawbel talks to Jason Falls about some helpful tips on measuring ROI of social media.

The 6 Most Important Online Marketing Metrics Ever
In a guest post on the MarketingProfs blog, Jim Sterne of the Web Analytics Association outlines his view on the most important online marketing metrics — awareness, interest, engagement, sales, profits, advocacy. Refreshing in that these are real metrics that affect the business – no “vanity” numbers in that list.