This Week in Social Analytics #17

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think.

Measuring the value of a tweet
Bridget Carey writes about several brands using Twitter measurement to drive increases in business. Among the examples in the article is a great story of how Exposed PR, C&I Studios and their client IKEA ran a very creative promotion using an in-store “Catpture the Catalog” event to launch their 2012 Catalog. Winners were chosen based on Twitter measurements of impressions and reach. And, the traffic created by the event helped drive Saturday sales at the IKEA store to the highest level in a year.

Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links
MarketingProfs reports on a recent study by BrightEdge that shows that sites with Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons. Still, only 53.6% of the largest 10,000 websites are displaying social sharing links or buttons on their homepages.

Digital Marketing and Measurement Model
From Avinash Kaushik, a great 5-step model for measuring the effectiveness of your digital marketing efforts.

Moneyball Will Put Web Analytics on the Map
Big fans of the book, we are definitely planning on checking out the new Moneyball movie. John Lovett believes it will help catapult analytics into the mainstream. Or at least help us explain what we do to our grandmothers!