This Week in Social Analytics #11

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!

A Framework for Social Analytics
Susan Etlinger at Altimeter Group has released a new report, A Framework for Social Analytics, which includes input from 39 social media ecosystem contributors and is a must-read for business folks who must analyze and act on data from their social media networks.

Social Media Analytics: Marshall Sponder Provides Social Media Proof
On the Technorati blog, Pace Lattin interviews Marshall Ponder about social media analytics and his book of the same name. In the interview, Marshall gives his thoughts on monitoring social media, ROI, customer targeting, the various social media networks, influence, and more.

Awareness Metrics Aren’t the Social Media Measurement Devil
Chuck Hemann at Edelman Digital writes that we shouldn’t dismiss awareness metrics such as impressions, likes, followers, etc but should use these as a component of the total measurement process.They can be a valuable part of measuring overall performance.

What you need to know about the Barcelona Principles
Justin Goldsborough at Fleishman-Hillard, with contribution from Don Bartholomew, does a great job summarizing the key principles from European Summit on Measurement held in Barcelona in 2010 that were established to help guide the measurement of PR. We’ve written before about the death of Advertising Value Equivalents (AVEs), but this post gives a great summary of the other six principles and how PR professionals can apply them to their every day work.

Twitter and the Ultimate Algorithm: Signal Over Noise (With Major Business Model Implications)
John Battelle wonders what we can do to improve the signal/noise ratio in busy Twitter streams, gather meaning from the conversations, and which company will rise to the challenge to address the opportunity.