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TakeFive with TweetReach – Adam Price

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week we’re happy to welcome Adam Price, co-founder of Speak Social, an Austin, Texas-based company that handles all aspects of social media marketing for brands. TweetReach: Welcome Adam! Let’s start with talking aboutMore

This Week in Social Analytics #13

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Social Business Intelligence: Positioning a Strategic Lens on Opportunity Dion Hinchcliffe with Dachis Group talks about social media at the intersection of big data andMore

This Week in Social Analytics #12

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Data Rich, Optimization Poor Bryan Eisenberg comments on the recent Econsultancy study that shows that 78% of businesses do not have a strategy thatMore

TakeFive with TweetReach – John Lovett

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week, we are very excited to welcome John Lovett, Senior Partner and Principal Consultant at Web Analytics Demystified, author of the brand new book, Social Media Metrics Secrets, and all-around web analytics and socialMore

Detailed hashtag analysis now available in TweetReach Trackers

Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags. To see these stats, simply click on any hashtag anywhere in your Tracker to view detailed information about how that hashtag has been used. You’ll learn more aboutMore

This Week in Social Analytics #11

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! A Framework for Social Analytics Susan Etlinger at Altimeter Group has released a new report, A Framework for Social Analytics, which includes input fromMore

TakeFive with TweetReach – Evan Hamilton

Welcome to TakeFive with TweetReach, where we talk with notable members of the social media marketing, analytics and measurement communities, pulling together insight, commentary and conversation around all things social media and measurement. This week we’re happy to welcome Evan Hamilton, Community Manager at UserVoice, a provider of customer support and feedback tools. TweetReach: WelcomeMore

The Week in Social Analytics #10

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Advertisers Begin to Look Beyond Facebook and Twitter Recent research from The Pivot Conference and Brian Solis found that a majority of marketers are advertisingMore

Extreme tweets: How ESPN’s X Games social strategy paid off

We worked with ESPN to measure Twitter’s reaction to this year’s X Games 17, held in Los Angeles, California from July 28-31, 2011. Hundreds of athletes from 17 countries competed in sports like skateboarding, motocross, BMX and rally car racing. And over the four days of the X Games, 97,200 people tweeted 188,813 times, generatingMore