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The Week in Social Analytics #9

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Influencers Chris Brogan suggests that marketers should stop worrying about how their online influence is scored and start using the social capital they haveMore

TakeFive with TweetReach – Laura Beck

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week we’re delighted to welcome Laura Beck, Founder of stripedshirt.com and a 20-year PR professional, where she has consistently focused her energy on helping create awareness and buzz for early stage technology companies.More

Confused about Twitter search? You’re not alone.

There’s one question our support team gets asked more often than anything else – how far back can TweetReach reports go? And it’s no wonder we get this question all the time; it can be pretty damn confusing. How long are tweets available? Why aren’t they available for a week or more? Why does thisMore

This Week in Social Analytics #8

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. The New PEO (Paid, Earned, Owned) Media Model Greg Shove, founder and CEOMore

TakeFive with TweetReach – Jen Grant

Welcome to TakeFive with TweetReach, our ongoing series where we talk with notable members of the social media analytics and measurement community, pulling together insight, commentary and conversation around all things measurement. As always, please let us know what you think! This week we’re happy to welcome Jen Grant, Director of Social Media for Intrapromote,More

What is reach and why does it matter?

We often get asked about reach. How is reach calculated? Why reach? How can you really know how many people were reached? These are great questions and a big part of our business – we even named our product after it! At TweetReach, we think reach is one of the most important, but also oneMore

This Week in Social Analytics #7

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. Twitter drives 4 times as much traffic as you think it does InMore

TakeFive with TweetReach – Sarah Reynolds

Welcome back to TakeFive with TweetReach, our ongoing series where we discuss social media analytics and measurement with notable members of the community, pulling together insight and commentary on all things measurement. As always, we welcome your suggestions for interviewees and questions. This week, we’re excited to talk with Sarah Reynolds, Senior Social Media ManagerMore

This Week in Social Analytics #6

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! 7 Twitter Marketing Campaigns to Learn From With all of the measurement theory discussion out there, it’s nice to see specific examples of theMore

Ask Obama: The President’s first Twitter Townhall

President Obama held his first-ever Twitter Townhall today. For several days, White House staffers have been collecting questions from the public on Twitter. Anyone could contribute a question for the President by just adding the #AskObama hashtag to a tweet. We followed all the #AskObama tweets during today’s Q&A session. During the hour-long event, weMore