The TweetReach team attended the South by Southwest Interactive conference in Austin, Texas this week. SXSWi is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers and basically anyone interested in the digital space. This year’s SXSWi conference attracted 19,364 attendees (nearly a 36% increase from 2010).
During the conference, we monitored tweets that mentioned SXSW. During the five days of the interactive conference, we tracked:
- 626,513 tweets from
- 172,432 contributors with a
- reach of 56,868,452 that generated
- 2.2 billion impressions.
The most retweeted tweet during the conference was from @SteveCase and received 1,523 retweets.