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Twitter goes Hollywood: Tweet analysis of the 83rd Academy Awards

We tracked more than a million tweets during this year’s Oscars telecast (along with partner Mass Relevance). So what did Twitter think of the show? Here’s our analysis of key moments and tweets from the show. Click here to view the full size version of this infographic. Twitter got pretty excited when: Melissa Leo droppedMore

So, did Twitter correctly predict this year’s Oscar winners?

Last week, we used a chunk of tweets about the Academy Awards to attempt to predict who would win the Oscars. Our main assumption was that the actors and film that generated the largest reach would be the ones to win. Based on that assumption, our Oscar winner predictions were: Best Supporting Actress: Hailee SteinfeldMore

Taking advantage of the free 50-tweet TweetReach report

Every day, thousands of people run a free snapshot report at tweetreach.com. These free snapshot reports analyze up to 50 tweets from the past 3-7 days about any topic. You can search for a keyword, hashtag, URL, username, brand or product name, or any combination of those. You can even filter your results to aMore

Our full analysis of tweets about Super Bowl XLV advertising

During this year’s Super Bowl, we monitored Twitter conversation about the 26 major brands advertising during the game. From those tweets we compiled an in-depth report on Super Bowl XLV advertising. Below is a summary of that report. The full 62-page report is based on 374,987 tweets about 26 brands and 47 commercials. The reportMore

Chrysler Imported from Detroit ad wins Super Bowl XLV

As always, this year’s Super Bowl ads generated lots of conversation. We posted an analysis of overall Super Bowl ad winners based on tweets, but we wanted to have a more in-depth discussion here about some of the individual ads. One of the most-buzzed about Super Bowl ads was the Groupon Tibet ad. Many peopleMore

So, who won the Super Bowl ad race?

A 30-second commercial in this year’s Super Bowl – Super Bowl XLV – cost each advertiser approximately $3 million. $3 million is a lot of money to spend for 30 seconds of TV air time; that’s about $100,000 a second. But one of the reasons big brands are willing to spend that kind of cashMore

Using Twitter to predict Oscar winners, week 2

Last week, we posted the first round of our Oscar predictions. This week, we want to take things a step further with our analysis. First, here are updated results for this week’s tweet numbers. In this post, we’re going to focus on the Best Picture Race. We’ll come back to Best Actor and Best ActressMore