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Using tweets to predict Oscar winners, week 1

The nominees for the 83rd Academy Awards were announced earlier this week. The winners will be chosen on February 27. In the meantime, we thought it would be interesting to use TweetReach data to predict who might win. There are a number of data points we could use to predict the winners. For this initialMore

What’s your reach:exposure ratio?

No matter the size of your TweetReach report, the report’s reach to exposure ratio (R:E) can tell you a lot about the impact of your tweets. Whether you’ve measured 50 tweets or 50,000 tweets, you can use the ratio of reach to exposure to understand something about how those tweets have spread. The reach:exposure ratio*More

How Twitter watches TV, or the Golden Globes go gaga over Glee

On Sunday,¬†January¬†16, 2011, we tracked tweets containing #goldenglobes and it told us a lot about how users watch TV together on Twitter. We thought we’d make it into a nice infographic. Click here to view the full size version of our 2011 Golden Globes infographic.

New contributor pages in TweetReach Tracker

TweetReach Trackers now have contributor detail pages! Take a look: The new contributor page includes influence metrics like Klout scores, number of followers and Twitter lists, as well as basic profile information. We’ve also included share of voice stats for the Tracker – both the number of tweets and overall impressions contributed. Finally, you canMore

So, did Apple and Verizon overshadow CES? Oh yes.

For months – even years – people have been speculating about when the iPhone would be available on Verizon. Today, we finally learned that the Verizon iPhone will officially go on sale in February. We’ve been tracking tweets about the Verizon iPhone for a while. And it just so happens that we also tracked tweetsMore

Tech blogs rule CES. Tech brands don’t.

Last week, we tracked tweets about CES, the Consumer Electronics Show, which ran from January 6 – January 9 in Las Vegas, Nevada. More than 140,000 people from around the world attended this enormous technology and electronics event. And when we say enormous, we really do mean enormous. We used the TweetReach Tracker to monitorMore

Benchmark metrics for full TweetReach reports

One of the questions we’re asked every day is, “How do I know if my TweetReach report numbers are good enough?” Raw metrics can be useful, but to be truly valuable they need to be evaluated in context. Of course, we generally don’t recommend that you compare your social media results to others’. There areMore

Should you run a TweetReach report or set up a Tracker?

We currently offer two TweetReach reporting formats – the individual snapshot report and the Tracker. One of our most frequently asked questions is when it’s appropriate to run an individual report and when it’s best to set up a Tracker. Depending on the type of data you’re analyzing, one of these two formats will betterMore