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Your Tumblr topic Trackers just got a lot better. Starting today, all Union Metrics Tumblr topic Trackers now support smarter and better advanced search queries. Use the new search capabilities to create even more relevant Trackers that include only the content you’re looking for. Find the right content among billions of posts Our new TumblrMore

What happens when a Tweet goes viral? A truly viral Tweet will have a much longer lifespan than a typical Tweet; most Tweets come and go within a few minutes. Most of us – and this goes for both personal and brand accounts – will receive a majority of our retweets within the first hour orMore

Your brand has put countless hours of time and effort into understanding your audience on their preferred social media channel and it’s performing better than all of the others. But then you notice a slowdown- or maybe it happens all at once- and suddenly your biggest channel becomes a social media ghost town. What doMore

Alcohol brands have a tricky balance to achieve with their social media presence between being accessible to customers, fans and followers while simultaneously keeping out those who are too young to legally explore their product offerings. So how do you achieve this balance? We took a look at how several different alcohol brands approach itMore

Denny’s social media strategy gets a lot of press for good reason: They’ve definitely found their brand voice and they aren’t afraid to experiment. This has earned them accolades both from industry pros and users for their approach on platforms such as Tumblr. Their latest venture was putting their spokespancake, Pancake, on Facebook Live earlier thisMore

The Week in Social #216

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On storytelling and content marketing If you think justMore

Today, we’re excited to announce a new Tracker report that’s been a long time in the making. Starting today, you’ll now have access to a state-of-the-art Tweet detail report in all Twitter Trackers. Our new Tweet detail report gives you everything you need to analyze a Tweet’s engagement and impact in incredible detail. Use this newMore

At Union Metrics we work hard to build the best products we can in the world of social media analytics, and that takes a lot of different talents. So one employee at a time we’re sharing what a day in the life of our jobs is like.  Seeing a name like “Customer Success Manager” givesMore

Social analytics can be a tricky business. Making meaningful business decisions based on these metrics can be hard. So lots of companies hire a social analyst, even a team of analysts, to help them turn data into insights. But many companies can’t afford and don’t really even need to hire an analyst. Small and medium businesses rarely haveMore