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The distinction between a retweet and a quote tweet might seem small and insignificant, but there are some situations where one works much better than the other. While the reasons range from readability to some unwritten rules of social media etiquette- and either of those can fall under some personal preferences- here are our suggestionsMore

The Week in Social #221

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing, trust and winning over skeptics MarkMore

We’ve added engagement data to Twitter account Trackers! Tweet detail reports now include engagement metrics like actual impressions, clicks, likes, video views and more. These updates to our Tweet detail report mean you can track your Twitter performance all the way from the top of the funnel to the bottom. With this engagement data, youMore

If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore

It’s tempting to just take it easy during your off-season, but that’s the best time to plan content for the busy season and do a little community building with your existing fans and followers— not to mention your target audience who aren’t yet following you. Here are some of our suggestions for how travel brandsMore

“How often should you post on social?” is a tricky question. No matter how long you’ve been on certain platforms it can be tricky to know if you’re posting enough- or too much- or exactly when you should post next. With the right set of tools, however, you can narrow it down with confidence to aMore

What’s a swipestakes, you ask? Bloomingdale’s designed the ultimate combination of digital and real world shopping experience with their Labor Day event that event that encouraged shoppers to go to their brick-and-mortar stores for a physical scavenger hunt using Snapchat geofilters. As Luxury Daily reports: “’Hiding hundreds of Snapchat filters at local stores around the countryMore

The Week in Social #220

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing 360-degree videos are resource intensive toMore

We’ve always made it easy to analyze and monitor the conversation on Instagram around hashtags. But today, we’ve made it even smarter! You can now create far more complex rules to be sure your Trackers find exactly the Instagram posts you’re interested in. Easily filter through millions of posts on Instagram to pinpoint the precise conversation you’re looking for. If you have aMore

On the one hand entertainment brands seem to have it pretty easy— everyone is always look for the next thing in entertainment and they’ve usually got a lot of resources behind their marketing efforts. On the other hand, creativity can always be dulled having to run through a gauntlet of approvals and that eager audience canMore