You want your brand to be easy to find on Facebook so your fans, followers and customers can answer their questions or yell at you, accordingly. But how, exactly, does the Facebook search work? The News Feed keeps getting updated, so is search changing too? We had the same questions, so we did a little researchMore

Even if you aren’t a basketball fan, chances are you’ve heard of Steph Curry. It’s a mark of the sport that he’s considered smaller at 6’3″- the average professional player is around 6’7″- and ESPN had some fun debuting their latest campaign around the idea of smaller guys being the ones currently playing some ofMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing If you’ve been experimenting with InstagramMore

Facebook (who owns Instagram, lest we forget) says that Stories are the future, so we thought we’d dig into a little data behind that future and see what it could tell us. This is a very small data sample, so consider it more of a starting point for some experiments for your brand’s Instagram StoriesMore

If your brand wants to get more out of Instagram Stories but you don’t have the resources to develop elaborate, comprehensive Story content each day (they expire in 24 hours, after all, unless you add them to Stories Highlights on your profile!) you can consider Story takeovers. That’s when someone else- an employee, an influencer,More

The trend is local, organic fruit for your juicer, right? What about fruit that’s several hundred years old and also part of a still life painting? With 86% of Europeans missing out on their five-a-day, we wondered…how many would notice if fruit and veggies disappeared completely? pic.twitter.com/NjDA9T0ens — Philips (@Philips) April 23, 2018 All theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about Facebook and Instagram The best updates onMore

It’s quick, it’s free and it gives you some simple, actionable suggestions for your Twitter account: It’s our Twitter Assistant. If you haven’t tried it yet, you can run one here. In this post we’ll break down how it works and what you can expect to get out of it. Got questions or something weMore

In an idea world you could just pull up a screen and it would show you a perfect single sentiment your audience was feeling- thrilled, happy, neutral, angry- and exactly what you needed to do in order to encourage or fix it. Unfortunately, technology is not quite there yet— but we do have a pretty goodMore

Hashtag Tracking as we once knew it on Instagram is dead. So what now? How does your brand track a campaign or run a contest? Fortunately there’s a better way that’s just as easy to execute: Using tagging and mentions on Instagram.  We’ll break it all down. Got questions or something we missed? Find usMore