Please allow us a little extra time to return your calls and emails over Thanksgiving weekend from Thursday, November 23 through Sunday, November 26. On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email isMore

Holiday marketing can be tricky: The competition for limited consumer attention seems even steeper this time of year, and it’s easy to fall into the trap of false sentiments your audience will most likely see through, running the risk of putting them off of your brand. We rounded up the best Thanksgiving campaigns we cameMore

It’s National Yeti Awareness Week, and you can help save the increasingly endangered Yeti through a comprehensive campaign put on by Great Divide Brewing. Happy National Yeti Awareness Week! Visit to see how you can help save the life of Yeti and enter to win our epic prize pack including gear from @YETICoolers, @OutdoorTech,More

The Week in Social #281

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Especially as we near the endMore

Hopefully you’ve tried our brand new, totally free Twitter Assistant. It takes just a minute to run, and it’ll help you figure out how you can Tweet better. If you haven’t yet, try it now. Now that you’ve run it, let’s talk more about how the Assistant works and what you can learn from it. The Twitter AssistantMore

Black Friday stirs up a lot of controversy between dedicated shoppers and those who think stores should stay closed on Thanksgiving Day at least. In response to this we’ve seen companies running campaigns around closing their stores and giving their employees the day off. The first example that comes to mind is REI’s #OptOutside campaign, where theyMore

Last week we shared our best advice for how to plan your 2018 content calendar, so this week we’re getting into how you can plan your social content to fit around that calendar. Got questions or something we missed? Find us on Twitter @UnionMetrics. Look at stats for 2017 Every good plan starts with anMore

Many of you have been with us since the early TweetReach days, when we got our start as one of the first Twitter analytics tools. A lot has changed since then, including our expansion to other social channels and becoming Union Metrics, but one thing hasn’t – our commitment to providing the absolute best TwitterMore

Employee advocacy is an important part of many brand strategies, but Sephora just took theirs even further by casting their own employees in a diverse holiday campaign. (Who wouldn’t help boost a campaign they modeled in, after all?) Fitting since their employees are known as “cast members” in the first place. On the details ofMore