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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content marketing, including video Peter MinniumMore

A word of caution to begin: Trying to “start a trend” is almost like “trying to go viral”; there’s not a magic formula to follow and it’s not really something you can plan for, but taking a look at some popular trends on social can help you craft better overall content and give you a betterMore

Sentiment analysis can do more for your brand than just tell you generally how people are feeling toward you at any given moment, and one great use case applies to one of the marketing darlings of the moment: Influencer marketing. Use it to pay attention to influencers in your industry and identify the best matchMore

Summer means big budget action movies and smart campaigns to go with them. One of those is Atomic Blonde starring Charlize Theron and Stoli Vodka has partnered with Universal Pictures on a campaign around the film. Marketing Dive breaks it down: “Stoli’s multichannel push around ‘Atomic Blonde’ shows how brands can leverage partnerships with mediaMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video If you have  limited resourcesMore

We want to help you keep your social media skills sharp over the summer, which can be a slower season for a lot of industries, so we’re kicking off a Social Media Summer School series. (If it’s a busy time for your brand, you can always bookmark these posts to come back to during yourMore

Announcing another improvement to our Twitter engagement analytics! Your engagement data is now updated in real time in your Trackers and we’ve added even more to help you better understand your Twitter performance. Our Twitter account Trackers now feature the first real-time engagement data for Twitter. You can now also see actual reach and unique engagers for eachMore