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The Week in Social #188

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Snapchat and Facebook video Been ignoring Snapchat? Andrew Hutchinson breaks down How Snapchat’s Evolving, One Small Update at aMore

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

In December, we previewed some changes we were making to our Twitter Trackers and many of you tried them out during our beta period. We’re excited to report that these updates are now live and fully accessible to everyone! In addition to a beautiful new look, Union Metrics Twitter Trackers include a few new metricsMore

Big news! We’ve made a bunch of updates to our Instagram analytics Trackers, and we think you’re going to love them. If you have a Union Metrics subscription with Instagram access, these updates are live in your account now. (And if you don’t have our Instagram analytics yet, but want to add them to yourMore

Music is an integral part of coffee shops, so this brand pairing makes perfect sense. Via PSFK: “Starbucks and Spotify have teamed up to offer new features in the Starbucks app that include specially curated playlists.” Using these features does require a little legwork on the part of the user- you’ve got to connect the apps and leaveMore

It’s Super Bowl time! The year’s biggest event in TV, sports and marketing arrives in just a few days. And we’re here to update you on all the interesting social aspects of the big game. First, let’s talk about the NFL and how they do on Twitter. In particular, what can we learn about Twitter’s favoriteMore

For a while now we’ve been writing over on our Tumblr about great social media campaigns we’ve seen in the wild, and we thought you’d like to get a little inspiration from them too. See a great campaign? Tell us about it! You can find us on Twitter @UnionMetrics. Our ancestors may have commissioned portraits of themselves,More

The Week in Social #187

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On influencer marketing and core values. Think you need big cash to hire a big celebrity for the mostMore

Facebook held its Q4 2015 earnings call this week, and as usual, announced increasingly mind-boggling growth numbers. According to Variety, Facebook users are now watching 100 million hours of video every day. CEO Mark Zuckerberg also said Facebook is “exploring ways to give people a dedicated place on Facebook when they just want to watch videos”. We knowMore