Whether or not your brand is active on Twitter, Twitter data can be a valuable resource for your team. One of our favorite use cases for Twitter is using it for an early warning system. Think of Twitter as the canary in your social coal mine. Twitter provides marketers a searchable record of what the world thinks about anythingMore

That creeping sensation you may be feeling isn’t just because it’s the spookiest month of the year, but because October means it’s almost November and that means the holidays are breathing down your neck. Do you have a holiday content calendar ready to go, planned and approved? If you don’t, there’s no need to panic.More

Few things in life go better together than Halloween and candy, but there’s also a lot of competition out there for a candy company. Smarties decided to step up their game this year by pairing with several bloggers to share some DIY, smarter-than-average (get it?) costumes for kids. Ad Age breaks down the campaign: “TheMore

The Week in Social #276

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On Instagram and video marketing If you’re a B2BMore

It’s easy to get caught up in deadlines and focused on just churning out the content your team needs; sometimes that’s just what has to happen. But let this post serve as a reminder to step back when you can and remember to keep your goals in mind when you’re writing any kind of content,More

Want a boost on Twitter (who doesn’t)? One of our team members has been tinkering from his personal account in his spare time and wanted to share what he learned so far as an idea for an experiment. Although this is based on interactions from a personal profile, the idea is also applicable to brandsMore

It’s important that you share any content your brand creates multiple times across all platforms where you have a presence. Timelines move fast and it’s likely that your target audience, fans and followers won’t see something the first- or maybe even third- time that you post it. You can’t just repost the exact same thingMore

As soon as September rolls around each year, it begins to appear on the social feeds of your most fanatic Halloween-loving friends: Dancing Pumpkin Guy, heralding the start of their favorite season. The original video- filmed to fill dead airspace on a Halloween newscast on a local Nebraska station in 2006- now exists as many GIFs.More

The Week in Social #275

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and engagement UGC (or user-generated content)More

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is a guest post from Mireya Garcia, an award-winning journalist currentlyMore