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The Week in Social #231

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing It’s that time of year: LauraMore

You’ve read about what a day in the life of our Marketing Manager, Rebecca Allen, is like, so we thought just like our Social Media Manager shared how our Facebook experiments have gone, you might want a more in-depth look at how some of our other digital marketing experiments have gone. This post covers everything inMore

We’ve talked before about how showrunners can get the most out of live-tweeting their shows alongside their audience, but sometimes the most helpful thing is taking a look at the most successful examples out there. With that in mind, we rounded up some of the best examples of live-tweeted shows and their strategies out there—More

If you’re in digital or social media marketing, you probably have at least some basic keyword monitoring in place for Twitter. You keep track of what people say about your company and your brands, and maybe you even monitor your closest competitors and some general industry keywords. Twitter’s perfect for this kind of social listening,More

It’s Small Business Saturday, and the big guys Twitter and American Express are teaming up to help out the little guys. From SocialTimes: “And on Small Business Saturday itself, American Express will run a First View on Twitter, with videos created with ‘diverse influencers’ occupying prime spots on the social network, as well as aMore

The Week in Social #230

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. We’re keeping it short and sweet this week forMore

In order to make your visual content marketing truly sing on Instagram, it’s sometimes necessary to tap into apps outside of those created by Instagram themselves (we’ll go over those too). While many of them were shut down when Instagram changed its API access, there are still a few around worth checking out to seeMore

The winter holidays seem to swallow up Thanksgiving most of the time, with most brands skipping from marketing with jack-o-laterns straight to wreaths and colored lights. But some brands are choosing to focus on the family-and-food holiday that comes between—  and there’s a lot that can be learned from their different approaches. Seen a goodMore

Please allow us a little extra time to return your calls and emails over Thanksgiving weekend from Thursday, November 24 through Sunday, November 27. On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email isMore

We’re raised to know that certain topics simply aren’t discussed in polite society. So how is a marketer to get around that social taboo when selling something like the cheekily named Poo~Pourri? Humor and a well-executed video marketing strategy seem to do the trick for them. From a longer YouTube ad that’s a playful takeMore