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The Week in Social #268

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing, fraud and algorithms Fraud in influencerMore

Whether your brand is looking to finally dive into the social video waters, just dip your toes in, or add some new formats into your established social video strategy (sorry we dried up on the water metaphor), we’re covering all of the latest platform updates and strategies. Got a question or something we missed? Find usMore

Seasonality can be tricky for brands: You want to be timely and on-topic, but in a way that still fits with your brand and engages your audience. Some brands can go all-in on every season’s big moments, while others might not be able to tap into the content opportunities each season provides as easily. OthersMore

It’s hard to make a message like “please recycle” entertaining and sexy, but Coke manages it in a multi-layered way with its new ad. Not only does the ad tell the love story of two drink bottles- an orange Fanta and a zero-sugar Coke- but it’s also a stop motion video made entirely of recycledMore

The Week in Social #267

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content marketing How do you tellMore

What should I post? How do I get more engagement with and reach for my content? At Union Metrics, we hear these questions every single day. And we all know there are hundreds of different things you can try on social media to work on creating higher quality, more impactful social content. But one of the best ways toMore

Social changes fast, so even if you’re keeping up with the platform updates we share share each week in The Week in Social, you could miss something that’s a great opportunity for your brand to start testing out immediately. With that in mind we’ve done a simple, quick roundup of all the latest platform updates andMore

Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. This is the August edition. Got an idea or something that we missed? Tell us aboutMore

Summer is winding down and the school year is getting ready to start back up for many, bringing on the back-to-school campaigns. Converse has smartly combined several different approaches in their latest campaign, getting star of Netflix series Stranger Things Millie Bobby Brown to share “First Day Feels” in a video they’ve also used to createMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On a Instagram and influencer marketing: Instagram Stories justMore