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Avocados are delicious, but there’s not a lot of interaction with them beyond cutting them up and eating them. Avocados from Mexico have changed that with a new interactive game that looks like it’s on an iPhone even though it’s on a desktop. It’s a top-secret “found phone” that lets you in on the Avocado SecretMore

The Week in Social #273

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing Be sure you’re getting the mostMore

Back-to-school isn’t just for the kids anymore; we put together a guide for anyone looking to brush up on or expand their social media marketing skills this fall. Call it a primer to to refresh your strategy. Considering the rapid pace of change for social, even the best of us can have trouble keeping up. ThatMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is a guest post from Tabitha Lipkin, a FoxMore

Facebook is constantly tweaking its News Feed algorithm, so occasionally we like to check in with the latest research to see what we can tweak with our own advice for content strategies to help readers do their best on the platform. There are also tried-and-true best practices for Facebook content that need to be revisitedMore

Lowe’s has been highlighted for their creative approach on social media before, using Vine (RIP) for some neat 6-second DIY videos. Now they’re taking DIY projects to Instagram Stories, fitting a makeover for a tiny room into the dimensions of an Instagram Story. As PSFK writes: “The closet-like room matches the dimensions of the InstagramMore

The Week in Social #272

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about video eMarketer reports on the latest InstagramMore

We’ve got a lot going on this week so we thought we’d share it all with you in one easy place. Got a question or something we missed? You can always find us on Twitter @UnionMetrics. Improve your owned media with us This Thursday at 9am PT/11am CT, join us for our latest webinar to helpMore

Everyone likes to complain when social platforms change their user experience and design, but for many brands and influencers on Instagram the switch to an engagement-based algorithm from a fully chronological timeline has resulted in a major engagement drop for them. So what’s a brand or influencer to do? We pulled together some of theMore

The Twitter hashtag has been in our life for a decade now, to the point that youths probably get confused when automated phone systems ask them to push the pound sign. As reported on Twitter itself, cello classes have certainly been changed forever. MY SISTER TEACHES CELLO SHE REPORTS THAT HER NEW STUDENTS CALL SHARPSMore