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Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Our offices will be closed on Monday (that’s Monday, May 29th) for a long Memorial Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, May 30th! If you do need anything, you can get in touch with us inMore

Wise words from our Marketing Manager, Rebecca Allen, on how to keep your paid content fresh.  Are your paid ads starting to get stale? Have you noticed weekly impressions are starting to decline? When you figure out which paid ads work on social media, it’s easy to get stuck in a routine. Fortunately, social mediaMore

We’ve written about crisis communication quite a bit over the years, especially how a comprehensive social listening program can help identify issues before they become bigger problems. Now that we’ve added sentiment analysis to our Social Suite, we wanted to explore exactly what sentiment data can do for crisis communication across all stages. Got aMore

Craft beer has gained a reputation for taking itself too seriously- remember that Budweiser ad that made fun of fussy craft brews and the fussy people that like them?- but Kona Brewing of Hawaii is here to remind us it doesn’t have to be that way. And we don’t have to be glued to ourMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about Facebook If you’re looking to increase yourMore

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore

We love a good social experiment around here (as in with our social media, not performed on our coworkers) so a few months ago we started hosting regular office hours on Facebook Live, testing different times until we landed on a regular biweekly slot at 2pm PT/4pm CT Thursdays with a casual, Q&A happy hour.More

The marketing industry talks a lot about how brands need to be more authentic and more human, but we as a society also all know brands still need to sell their products in order to stay in business. The key is to tap into values that a brand’s target audience holds without making your product theMore