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With Twitter, as with many things in life, taking a long hard look at your most and least successful efforts can tell you a great deal about what kind of approach you should take in the future. What common elements lead you to success and which to a lackluster performance? While we can’t provide thatMore

When a brand has an open mind and more than the usual amount of resources they can make some truly magical things happen in their brand storytelling— which is exactly what Gucci did in producing #GucciStories with Gia Coppola. This retelling of the Greek myth of ill-fated lovers Orpheus and Eurydice serves to show off theirMore

The Week in Social #217

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Facebook, Instagram and how to deal with theirMore

Your Tumblr topic Trackers just got a lot better. Starting today, all Union Metrics Tumblr topic Trackers now support smarter and better advanced search queries. Use the new search capabilities to create even more relevant Trackers that include only the content you’re looking for. Find the right content among billions of posts Our new TumblrMore

What happens when a Tweet goes viral? A truly viral Tweet will have a much longer lifespan than a typical Tweet; most Tweets come and go within a few minutes. Most of us – and this goes for both personal and brand accounts – will receive a majority of our retweets within the first hour orMore

Your brand has put countless hours of time and effort into understanding your audience on their preferred social media channel and it’s performing better than all of the others. But then you notice a slowdown- or maybe it happens all at once- and suddenly your biggest channel becomes a social media ghost town. What doMore

Alcohol brands have a tricky balance to achieve with their social media presence between being accessible to customers, fans and followers while simultaneously keeping out those who are too young to legally explore their product offerings. So how do you achieve this balance? We took a look at how several different alcohol brands approach itMore

Denny’s social media strategy gets a lot of press for good reason: They’ve definitely found their brand voice and they aren’t afraid to experiment. This has earned them accolades both from industry pros and users for their approach on platforms such as Tumblr. Their latest venture was putting their spokespancake, Pancake, on Facebook Live earlier thisMore

The Week in Social #216

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On storytelling and content marketing If you think justMore

Today, we’re excited to announce a new Tracker report that’s been a long time in the making. Starting today, you’ll now have access to a state-of-the-art Tweet detail report in all Twitter Trackers. Our new Tweet detail report gives you everything you need to analyze a Tweet’s engagement and impact in incredible detail. Use this newMore