Statistics around Facebook video viewing show that most users watch videos with the sound off (85% according to this Digiday piece from 2016), but not all best practices apply to your brand. How do you determine if adding captions to your Facebook videos is worth it for your brand? Let’s walk through it. Got questionsMore

The fitness industry is not particularly known for having a sense of humor, especially when it comes to advertising for protein supplements and bars. It’s mostly a sea of buff torsos and boasts of protein gram counts. KIND bars have always advertised based on their “real food” ingredients and now they’re carrying that approach over toMore

The Week in Social #288

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On social strategy Worried about the recent Facebook NewsMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s Stop-motion andMore

A Twitter thread is a series of related tweets, often all on the same subject and usually written at the same time. While these aren’t new to Twitter, it was only in December that Twitter created an official capacity for creating threads. Here’s an example that Twitter linked to in their own blog post about them:More

The new year gets people thinking about all kinds of new projects they want to undertake: on themselves, their careers and their homes. For the last category, Home Depot has teamed up with go-to project cataloguer Pinterest to show users several condensed start-to-finish home projects with all kinds of special details fit in. Oh, andMore

The Week in Social #287

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing What short attentions pans? Here’s WhyMore

We promised you updates on noteworthy algorithm changes as they rolled out, and here we are. Just before the holidays, Facebook released some updates to the ever-changing News Feed that are relevant to marketers. Got questions or something we missed? Find us on Twitter @UnionMetrics. Everything we already knew about the algorithm If you’re notMore