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It’s every marketer’s worst nightmare: You plan the campaign, all the pieces are in place, then you launch and. . .no one shows up for your party. So what happens next? Do you tell your boss their invitations got lost in the mail? (Note: We do not recommend this approach.) It’s time, unfortunately, to faceMore

It’s an intriguing question and GE looks at what such a world would look like in one of its latest ads, highlighting accomplished physicist Mildred “Millie” Dresselhaus.  The ad is part of GE’s campaign with a goal of having 20,000 women in STEM roles by the year 2020. 20,000 women in technical roles by 2020. We'reMore

The Week in Social #242

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On content marketing If you think the onlyMore

Our offices will be closed Monday, February 20th for a long Presidents’ Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, February 21st! If you do need anything, you can get in touch with usMore

Announcing the latest addition to Union Metrics: Facebook competitor reporting! Starting today, Union Metrics subscribers can analyze their competitors’ Facebook pages alongside their own Facebook pages. Use this competitive intel to benchmark your progress, learn from what leaders in your industry do, and see how you measure up on Facebook. Competitive intel is key to successMore

Hashtags are the key to discovery on most social platforms and Twitter is no exception (that would be Facebook). But with the plethora of hashtags available for use- including any you might invent for your brand to use- and the ever-changing trending hashtags, how do you find the ones that are right for your brandMore

Galentine’s Day emerged from the fictional mind of Leslie Knope on Parks and Recreation as a way for women to celebrate their friendships with one another before Valentine’s Day, and it quickly caught on in popular culture, spreading even beyond fans of the show. Proof? Brands are tapping into the holiday to encourage women toMore

This coming Tuesday is Valentine’s Day (consider this your last-minute warning in case you still need to get something together) and Whole Foods has teamed up with some food blogging influencers to share recipes for a holiday all about indulgences with a loved one. Their blog post frames the holiday campaign perfectly: “Anyone can makeMore

The Week in Social #241

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On content marketing and social media marketing ChasingMore