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Cupcake Vineyards is courting a younger demographic with their #TreatToday approach on Instagram, collaborating with Millennial influencers and reposting their photos featuring their wines, in addition to sponsoring popular music festivals like Voodoo Fest in New Orleans: The full lineup for #VoodooFest is out & we're in as the official wine! Can't wait to worship theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On strategy and best practices If it has been a while since you’ve doneMore

At Union Metrics, our customers are some of the smartest and most innovative social media marketers in the business. Whenever we can, we like to learn from those smart folks about how they use social media and share those lessons with you. We spoke with Patsy McGaughy, Communications Director at Napa Valley Vintners, about howMore

Summer is synonymous with travel. If you’re a hotel marketer, you’re probably in the midst of your busy season right now, resorts and hotels specifically. Let us help you make it through with our best six Instagram tips for resort and hotel brands. Got a question? Find us on Twitter @UnionMetrics. 1. Decide what story you wantMore

Video- especially live video- is all the rage on Facebook right now, so why are we talking about 360 degree photos? Well one size never fits all in marketing, so it’s up to you to do the work and test to see what your specific audience wants from your brand in what format. It couldMore

If the good looking cast of the show Outlander isn’t convincing more people to plan their next vacation for Scotland, Visit Scotland is hoping their #ScotSpirit campaign will. Across their social profiles, Visit Scotland is sharing photos from various visitors showing off their #ScotSpirit as they made their way around the countryside: You definitely haveMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about video Ah, the much lauded and elusive viral video. How do youMore

Got a question about how any of our products or new features work? Now you can join us for office hours on Facebook Live! Feel free to pop in and out as needed to ask any questions you have, to be answered by our Customer Support Representative Betsy Rogers and our Social Media Manager Sarah Parker,More

Sure, everyone knows about #TBT, but what about hashtags more specific to the travel, tourism industries? What about destination marketers? How do you find the best travel hashtags on Instagram in order to start using them? Hashtag discovery is key to success on Instagram, after all. Fortunately we know exactly how to find these hashtagsMore