The Week in Social #317

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  We’re going to try to keep it short and sweet this week for the U.S. holiday, but we still wanted to keep you on track with theMore

Every other Thursday you can find Betsy (Customer Support) and Sarah (Content Marketing Manager) Live on Instagram and Facebook for office hours. They share tips, tricks, advice and take social media marketing questions from viewers. If you haven’t seen an episode, check out this one. We like to periodically check in on the lessons learnedMore

You may have noticed we’re talking a lot about Digital PR lately and we wanted to dig a little more into the concept and what it can do for your brand. Got questions or something we missed? Find us on Twitter @UnionMetrics. What Digital PR is It’s no secret that all aspects of communications haveMore

The Week in Social #316

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  We’re going to try to keep it short and sweet this week for the U.S. holiday, but we still wanted to keep you on track with theMore

Summer is winding down (at least we hear it does that in places outside of Texas) and kids are heading back to school soon, so we rounded up some of our favorite back-to-school campaigns to talk about what makes them work and what other brands can learn from them. Got questions or something we missed?More

It used to be that sending out a press release was the whole conversation; ship it and the story formed around it. Brands and those who were in charge of their messaging were in control of the story from beginning to end. The press release was the end of the conversation. Now sending out aMore

The best way to find out how your customers feel about something? Ask them. Target has made this a slightly more exciting and exclusive process by using a secret app to do it. From The Current Daily: “Studio Connect, as the app is called, was first developed back in 2016, but is only accessible throughMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  We’re going to try to keep it short and sweet this week for the U.S. holiday, but we still wanted to keep you on track with theMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Every year Edelman is kind enough to keep tabs on the state of trust around various industries, and it’s no secret that for most industries trust has been on a sad and steady decline. Social media platforms are part of this erosion of trust, as Adweek reports: “The study reflected a widespread decline in trustMore