Enterprise social media analytics from Union Metrics

Measure and optimize your social media impact

You want to monitor your social media strategy and create a better social presence for your brand. Union Metrics can help. Our products enable everyone from small companies to the world’s largest brands to optimize their social media activities with real-time, actionable analytics.


Twitter Analytics

Measure earned and owned Twitter activity with TweetReach.

  • Track all your tweets in real time
  • Get metrics on reach, exposure, influencers
  • Dive into Twitter’s past with historical analytics
Twitter Analytics >>

Tumblr Analytics

Gain insight into any blog, tag or topic on Tumblr.

  • Monitor all of Tumblr with full keyword search
  • Identify top blogs, content, fans
  • Track your content’s spread through reblogs
Tumblr Analytics >>

Instagram Analytics

Instagram engagement analytics for brands.

  • Analyze any account or hashtag on Instagram
  • Find your biggest advocates and most active fans
  • Discover top content, hashtags
Instagram Analytics >>

Full Social Analytics

Multi-channel analytics across social media platforms.

  • Monitor Twitter, Tumblr and Instagram
  • Track trends in the channels you use most
  • Dedicated account management

Social Suite >>

  • Union Metrics has become the cornerstone of social listening we do for our clients. It provides us instant insight and important metrics that help us measure campaign effectiveness. We tested many social tools before discovering TweetReach to be the perfect combination of accurate data, attractive reports, and the right price point. It’s become a critical part of our social media business.Alec McNayr, McBeard

Professional engagement and listening analytics for the social media platforms you use most

We believe in delivering simple but not simplistic social media analytics that start delivering insights and value in minutes.
Ditch your overly complex, ugly and bloated legacy dashboards and start optimizing your social presence with Union Metrics.

  • One channel or many

    Whether you are focused on one social media channel or several, Union Metrics gives you the flexibility you need to monitor and improve your social media efforts.

  • Trusted Metrics and Data

    We built the industry’s first unique reach calculation on Twitter, and all our analytics are built on the highest-quality data sources available.

  • In-Depth Insights

    Measure your impact on social media with trusted, full-fidelity analytics. Union Metrics provides detailed insights to show you exactly how to improve engagement.

  • Report-Ready Analytics

    Get started in seconds. Our simple, beautiful reporting provides the deep detail you need to do your job without any of the complexity of other tools.

See Union Metrics in action

We’d love to show you what we can do with social media analytics. Let’s start with a demo.
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  • Listen

    Monitor the social conversations that matter to you – about your brands, clients, competitors.

  • Learn

    Discover what content performs well, and what content falls flat. Learn what your audience responds to, and how.

  • Improve

    Adapt your strategy to reach larger audiences and amplify your message. Make your content go further.

Built for social marketers. Trusted by the world’s most innovative brands.

Our products are used by nearly 60% of Interbrand’s global top 100 brands and more than 75% of the largest PR firms in the United States. Here are just a few of our customers.