Union Metrics for Tumblr

Enterprise listening and engagement analytics

Union Metrics for Tumblr provides detailed Tumblr analytics for brands and marketers, generating insight into engagement with Tumblr campaigns and conversations. Whether you’re already including Tumblr in your marketing strategy or you want to start listening to the conversation about your brand, Union Metrics for Tumblr is right for you.

Union Metrics for Tumblr reporting includes:

• Post and note volume to show overall engagement levels and trends over time
• Top contributors and curators to help identify influencers
• Analysis of posts and tags to surface most popular posts
• Post engagement details, including the full reblog tree and interactions over time
• Beautiful, interactive trackers to monitor your Tumblr presence, with full data export for further analysis

Preferred by Tumblr

Union Metrics for Tumblr is Tumblr’s preferred analytics provider and an A-List partner (we may have mentioned that already, but we’re proud). We’re working with Tumblr to ensure that Union Metrics for Tumblr will continue to provide the most comprehensive analytics for your marketing efforts.

Track any blog

Get a quick overview of original and reblogged posts, see who’s engaging, which tags are most interesting to fans, what types of posts perform best, and more. Finally, you can fully understand the size and momentum of the conversation about any blog on Tumblr with detailed insight into the interactions.

Monitor any topic

Topic trackers are perfect for listening to the larger conversation about a topic on Tumblr, and discovering new content creators and amplifiers. A topic can be any person, brand, product, name, event, competitor – really anything you can think of – and is based on a set of keyword rules you control.

Drill into any post

Learn which posts are performing best, who’s driving engagement, and which tags and post types are most popular. Use these analytics to figure out what to post, who’s driving the conversation, and how to improve your Tumblr presence.

See how far your content spreads

Track how your content spreads throughout Tumblr with our reblog network visualization: the reblog tree. Learn who’s reblogging your posts and who’s reblogging the rebloggers. You’ll be amazed at how reblogs travel through Tumblr’s network and how far your posts will go.